Incentives are a can of worms. Look at the misalignment between the incentives for Twitter to maximise engagement while also improving the quality of discourse. And then the 'audience capture' thing. Where someone builds a following by saying interesting things about some stuff. And suddenly their hard-won audience calls the shots on what they say.
It was interesting to read this piece while aligning almost every point with how marketing works 🤔
Incentives are a can of worms. Look at the misalignment between the incentives for Twitter to maximise engagement while also improving the quality of discourse. And then the 'audience capture' thing. Where someone builds a following by saying interesting things about some stuff. And suddenly their hard-won audience calls the shots on what they say.
It was interesting to read this piece while aligning almost every point with how marketing works 🤔